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Why news publishers are investing in Facebook A/B testing
Dan Acton remembers the exact moment when he became sold on A/B testing Facebook content. Acton is the social media manager for DramaFever, a video streaming company owned by Warner Bros that uses a...
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This personal finance blog bootstrapped its way to $20 million in revenue
The Penny Hoarder staff. Photo credit: Samantha Dumbscombe / The Penny Hoarder Kyle Taylor knew almost nothing about blogging when, in 2010, he opened up a free Blogspot account. He just wanted a place...
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How book publisher Macmillan built a thriving podcast network
Mignon Fogarty In November 2006, Mignon Fogarty’s phone rang. She didn’t recognize the number, but rather than letting it go to voicemail, as many of us do with unknown callers, she picked up. On the...
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How Patreon became a major source of revenue for podcasters
Jamie Golden and Knox McCoy, hosts of Popcast. Two years after Jamie Golden and Knox McCoy launched Popcast, a pop culture podcast they host once a week, they still couldn’t attract high quality...
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Say Media is proving not every publisher needs to become the next Buzzfeed
Ben Cohen, founder of The Daily Banter Ben Cohen just couldn’t seem to catch a break. It was 2015 and The Daily Banter, the political commentary site Cohen runs, kept crashing. “Bill Maher was sharing...
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How GOOD Magazine grew its online audience by 844 percent
In May of 2012, GOOD Magazine shocked the media world when it laid off most of its editorial staff. The magazine, launched in 2006 with the stated goal of becoming the “free press for the critical...
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Was the iPad doomed from the start?
As many tech analysts have pointed out, the iPhone is possibly the most successful product in the history of consumer products. But then that leaves us wondering what Apple has planned for when iPhone...
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Why a NASCAR reporter left USA Today and launched a Patreon account
Jeff Gluck didn’t leave USA Today for the typical reasons one would leave a cushy reporting job at a national newspaper. He didn’t get an offer at another publication. He wasn’t fired or laid off. He...
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How a men’s style YouTuber monetized his audience with online courses
Antonio Centeno didn’t start blogging about men’s style to fulfill some dream he had of becoming a writer. In fact, he found the process of writing painful and unenjoyable. But in 2007 he’d launched a...
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Has Medium lost its way?
If you’re a longtime Medium user like I am, you’ve likely noticed a number of drastic changes to the platform in recent years. At first, the site put significant resources toward producing original...
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Why a public radio veteran launched a show on Audible Channels
Genius Dialogues host Bob Garfield There are two basic premises to The Genius Dialogues, a new podcast hosted by Bob Garfield. The first premise: What if we treated recipients of the MacArthur “genius...
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Snapchat’s UI is keeping it from catching up to Instagram
Recently, Instagram announced that Instagram Stories, its tool it cloned from Snapchat, has over 200 million daily active users, which is more DAUs than Snapchat has for its entire app (roughly 166...
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There will never be a mainstream social media app for podcasts
Podcast industry watchers love to decry the lack of social media features in most major podcast apps, but there’s actually no market for such a tool. In the below video, I explain why podcasting is a...
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I spent several weeks using chatbots for news and they suck
With the growth chat apps like Facebook Messenger, Whatsapp, and Snapchat, we started to hear a lot of buzz last year about the rise of chatbots, which are accounts you can subscribe to within...
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How I plan to support myself as an independent journalist
At the beginning of June I said goodbye to all my marketing clients. Over the previous two years I had built a very robust freelance content marketing business for myself; companies would pay me...
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How Media Matters has evolved in the age of Trump
Media Matters President Angelo Carusone When I met with Media Matters president Angelo Carusone in the organization’s DC headquarters, it was only a week after Fox News host Sean Hannity had directly...
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Why “going viral” is overrated
A new study out from Wochit found that only 1 percent of videos uploaded to Facebook go viral. But as I explain in the below video, virality has always been overrated. When it comes to building your...
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No, Twitter isn’t dying
In Twitter’s most recent earnings report, it revealed it didn’t add any monthly active users. This resulted in a predictable bevy of “Twitter is dying” headlines. Those arguments are facile and, well,...
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We’re still at the beginning of the podcast boom
Peter Kafka has a new article out on Recode about venture capitalists’ reluctance to invest in podcast companies. The reasons they cite all boil down to the podcast industry still being tiny. But, as...
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How this personal finance blog rakes in millions from e-commerce
Penny Hoarder staff members talk during their deal analysis meeting. Photo credit: Heather Comparetto/The Penny Hoarder staff In 2016, the New York Times purchased a website called The Wirecutter, and...
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